Account Planner

Job Description

  • Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail
  • Develop research to build communication strategies
  • Develop research to build strong pitches based on strong insights
  • Develop research to build insights for creative campaigns
  • Provide the operation and creative team with a clearly defined brief that contains concise information on the product, audience, and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.
  • Utilize strategic, critical thinking, and research skills to tune-in the voices of client’s consumers s
  • Unlock important consumer insights by performing market analysis and competitive research
  • Drive the overall strategic direction of strategies or pitches or campaigns
  • Function as a liaison between the client servicing department e and the creative department
  • Good experience in business development and be able to sell campaigns/proposals


Job Requirement

  • Excellent research and analytical thinking skills
  • Creative and able to think around problems
  • Excellent communication skills
  • Strong presentation skills
  • Good memory for facts and figures
  • Able to meet deadlines
  • Interest in cultural trends
  •  Fluent in English & Arabic
  • Experience in developing digital and communication strategies/proposals/campaigns