Associate Creative Director

Job Description

  • Lead and inspire the creative team, overseeing their work.
  • Assess team skills and allocate them effectively, aligning with the Senior Creative Director.
  • Evaluate the performance of the creative team and provide guidance for enhancements.
  • Develop concepts and ideas using the ideation process, balancing commercial and consumer needs.
  • Deliver a high-quality work in alignment with client briefs and guidelines.
  • Ensure creative work is executed within agreed strategy and deadlines.
  • Ensure brand identity and message consistency across channels.
  • Develop and present innovative ideas and creative concepts that align with the client's objectives and demonstrate creativity and strategic thinking.
  • Create visually engaging presentations to effectively communicate ideas and concepts internally and externally.
  • Lead and participate in brainstorming sessions.
  • Analyze business problems creatively and strategically, using creative methodologies.
  • Conduct a comprehensive analysis of campaign performance metrics, including but not limited to click-through rates, conversion rates, and audience engagement.
  • Utilize analytical tools to assess the success of campaigns against predefined KPIs and benchmarks.
  • Work closely with the Customer Service (CS) department to fulfill clients' objectives and deliverables.
  • Identify, define, and pitch new opportunities to bring value to clients.
  • Work closely with the Visual Content Department to generate creative solutions.
  • Collaborate with the business development team to prepare compelling pitches and proposals for potential client.
  • Participate in and contribute to new business activities of the agency.
  • Proactively identify and pursue new business opportunities that align with the agency's capabilities and strategic objectives to enhance agency and client profitability.
  • Keep abreast of the latest trends, strategies, and technologies.
  • Perform other duties as assigned.

Job Requirement

  • Degree in marketing, graphic design, or a related field.
  • Strong agency experience.
  • Solid knowledge of marketing, brand, and design principles and development.
  • Strong leadership and people management skills.
  • Proficient in concept and strategy development.
  • Excellent communication, interpersonal, and presentation skills.
  • Creative and innovative mindset.